Google Glass for Non-Profits, the charity wing of Google, announced yesterday it wants to work with nonprofits over its rollout of Google Glass. Specifically, the program is called “Giving through Glass.” This is what I learned by visiting

“How would you use Glass to amplify your impact? Individuals who work at US-based nonprofits are eligible to receive a pair of Glass, a trip to a Google office for training, a $25,000 nonprofit grant, and access to developers to make your Glass project a reality. A team of Googlers, along with the Giving through Glass Explorers – World Wildlife Fund, Samasource, and – will select the five awardees. Read our FAQ and Rules, watch how World Wildlife Fund is exploring how Glass can help protect rhinos, and apply online by 11:59pm PST on May 20.”



What be done with this new product that is still rather pricey ($1500), and has not yet met with tremendous acceptance? Record videos and stills Share through Google Hangouts Get directions Send messages to contacts Like Siri, ask questions and get immediate feedback Use the Google search engine Translate into different languages

Here’s  Hubspot article on using Google Glass by nonprofts for marketing “1) Share videos and images from the field. There are a lot of different devices you can use in the field to capture images and videos, but what if it came right from your perspective, in real-time, as if through your own eyes? The perspective of Google Glass can make it seem like viewers are actually in the field or on the project site. It’s a great way to give your supporters the feeling of being there with you, helping to make a difference. “2) Have a volunteer walk through a project site or an event over a Google Hangout. With the unique ability to share what you are viewing through Google Glass, showing those images and videos in Google Hangouts could open up the opportunity to share your work first-hand with supporters. You can set a specific time and date when the hangout will take place and even make it an exclusive event. “3) Connect your supporters with the people they help through a Google Hangout. Nonprofits like charity: water use Instagram to share images and videos from their trips to the villages they provide clean water every year. But imagine if the donors and fundraisers that helped one specific village could virtually hangout with the people they’ve helped? Hosting a Google Hangout through Google Glass to connect the people helped virtually to those who made contributions would change “social proof” forever. “4) Have a staff member record their day at your nonprofit’s office. This would give great insight into the day-to-day work of a nonprofit staff member. Having themrecord a video of their day at work could also make for a great time-lapse video to share with everyone on social media (see their entire workday in a minute or two). Doing this can show your supporters the type of people working for the organization, what the work environment is like, and how much energy they put into the jobs — all of which can potentially inspire others to join or contribute to the organization in some manner. Additionally, this could show other nonprofits how forward-thinking organizations function and make decisions, which can set examples for them. “5) Empower your volunteers to communicate in local languages with the translation tool. The translation tool could open up communication between staff members and volunteers in foreign countries with the local people. The ability to translate your words through Google Glass could eliminate the need for a translator and possibly create a deeper connection between volunteers and local villages. “6) Have a board member wear them during a portion of your board meeting. Promoting transparency from the top down is important. So imagine being able to see and hear what it’s like to be at a nonprofit’s board meeting? This could be for just a portion of the meeting, as some nonprofits hold their work near and dear to their hearts. But understanding how decisions are made and who makes them really breaks down the walls of a nonprofit to the public. “7) Have someone receiving aid from your organization record a video before and after help is given. Showing the impact of your organization’s work compared to how conditions were prior to aid could be a great idea too, as it’d give current and prospective supporters a clear idea of just how much change was made.” -Google Glass could be used by CTRC to record what happens to a piece of donated e-waste step-by-step once it reaches our premises -for an e-waste art project -to record a pickup or collection drive -by a Board member to record a Board meeting -to translate pages of the website and application and other forms”